01
Connect Instagram
One tap, using Meta’s official login. No passwords, no risky workarounds.
LConnected
@luxe.hair.studio
Instagram · Business
login by meta · read + reply to dms
Now onboarding founding studios
Instagram is your new front desk. Margo runs it.
Your clients don’t book on your website anymore. They DM you. Margo answers, books them in and follows up, 24/7.
Works with Instagram · Official Meta API · Free plan forever
See it in action
A booking, start to finish, while you work.
A client asks a price at 11pm. Margo answers from your menu, offers times you’re actually free, confirms the booking and sends a reminder before the visit.
- Writes like you do, not like a bot
- Only offers times your calendar actually has open
- Reminds them before, and asks how it went after
9:41●●● ▮
‹
J
jess.mariee
Replying as @luxe.hair.studio
hiii how much is balayage? any spots this saturday? 🙏
Hey Jess! Balayage starts at $180 and takes about 3 hrs ✨ Saturday I have:
10:00 AM1:30 PM3:00 PM
1:30 please!!
✓Appointment confirmed
Balayage · Sat 1:30 PM
with Ana · Luxe Hair Studio · $180
You’re all set 💛 I’ll send a reminder Friday.
◉Message…
11pm
when most booking questions arrive, and Margo is awake for them
3 taps
service, day, time — the whole booking, inside the DM
30 days
three bookings or your next month is free
The shift
The front door moved. Most businesses haven’t noticed.
New clients don’t find you, open your website and fill in a booking form. They see your reel, tap your profile and send a DM. Your Instagram inbox is now your front desk, and it needs someone at it.
Then
The website was the front door
- 1Search on Google
- 2Visit your website
- 3Find the booking page
- 4Fill in a form or call
Now
Instagram is the front door
- 1See your reel or story
- 2Tap your profile
- 3DM “how much? any openings?”
- 4Expect a reply in minutes, not tomorrow
Your clients DM at 11pm. You reply at 9am. By then they’ve booked somewhere else.
You can’t answer DMs mid-appointment. Margo can. She sits at your new reception 24/7 and turns every “how much?” into a booking.
How it works
Live in under a minute. No flow builder required.
02
Margo learns your business
She reads your bio, posts, highlights and website, then drafts your services, prices and FAQ.
reading bio · posts · highlights · website
- Balayage — from $180 · 3 hrs
- Cut & finish — $65 · 45 min
- Patch test 48 hrs before colour
03
Approve and go live
Connect your calendar, review what Margo wrote, and flip the switch. She takes it from there.
Margo is answering
Live · replying in about 4 seconds
Features
What a good front desk actually does
Without the salary, the sick days, or the messages nobody got to.
how much for balayage?
From $180, about 3 hrs
from your service list
Answers from your menu
Prices, timings, parking, patch tests — whatever you’ve told her. If it isn’t in your menu or policies, she won’t make it up.
Saturday I have:
10:001:303:00
✓ Confirmed · Sat 1:30 PM
Booking without leaving the DM
Tap a service, tap a time, done. No link, no form, no “fill this in”.
alex.k PRICE?
↳ Sent you a DM 💌
Hey! Here’s our price list
Comments become conversations
Someone comments “PRICE” on a reel. Margo replies under the post, then picks it up in their DMs.
tomorrow, 9:00 am
See you tomorrow at 1:30 💛
See you thereReschedule
Fewer no-shows
A reminder the day before and two hours before, with one tap to move the time. Most no-shows are people who forgot, not people who don’t care.
How was your visit?
Loved it ⭐Could be better
Leave a Google review →
Reviews, asked for at the right moment
Happy clients get a Google link after the visit. Unhappy ones reach you privately first.
can I get a refund for last time?
Handed to you
Margo needs you
Refund request from @nina.r
She knows when to stop
Refunds, complaints, anything unusual — the conversation goes to you, with a note about why.
Growth
Turn your DMs into a list you own
Bookings are the point, but the same inbox can grow your following and your email list. Margo does that part too, so you don’t need a second tool for it.
bymargo.co/l/price-list
38 clicks · 24 people
Tracked links
Links you can measure
Every link Margo sends is tracked. See what got opened, by how many people, and who — right down to the client who clicked at midnight.
@luxe.hair.studio
Book an appointment
Services & prices
Get openings first
Link in bio
A link in bio that books
One page for your bio: services with prices, a book button that opens a DM, and an email sign-up. Your address, your SEO, no badge on paid plans.
Follow @luxe.hair.studio and I’ll send it over
Follow
Following ✓
Here’s the price list
Growth gate
Follow first, then the link
Ask for the follow, or an email, before Margo hands over the price list. Both are optional, per link.
PRICES
Cut $35 · Beard $20 · Cut & beard from $50
Book now
Keyword replies
Say the word, get the answer
Someone DMs “PRICES” and gets your list back instantly. Story replies work the same way.
Here’s the price list ↗
2 hours later · not opened
Did you get a chance to look?
Follow-ups
One nudge, not five
If a link goes unopened, Margo follows up once. If they clicked, replied or booked, she stays quiet.
Two Saturday spots just opened 💈
@jess.marieesent ✓
@alex.ksent ✓
@nina.rsent ✓
Broadcasts
Tell everyone about an opening
A cancellation at 3pm, a new service, a quiet Tuesday. Margo messages the people Instagram still allows you to message, paced so your account stays safe.
Everyone who messages you lands in your contacts, with the emails Margo collected. Export them as a CSV, send them to Google Sheets, or download a file ready for a Meta Ads custom audience.
Connectors
Plug in what your business needs.
A barbershop, a med spa and a creator don’t get the same questions, so Margo shouldn’t give the same answers. Connectors add industry-specific skills to Margo, and they work right inside the Instagram DM.
Style picker · in the DM
yo what cuts do you do? 💈
Here’s our menu. Tap one to book 👇
Skin fade
$35 · 45 min
Book this
Taper
$30 · 30 min
Book this
Beard trim
$20 · 20 min
Book this
Every tap tells Margo the exact service, length and price, so the booking is right the first time.
Style picker
“Skin fade, please”Clients swipe through your cuts, tap one, and Margo books the right service and time.
Barber picker
“Is Marcus free Friday?”Let regulars choose their barber and see only that barber’s open chairs.
Walk-in queue
“How long’s the wait?”Margo shares the live wait and holds a spot in line from the DM.
Color consult
“Can you do this color?”Clients send a photo of their hair and their inspo. Margo returns a price range and books the consult.
Patch test
“First time coloring with you”Books the patch test 48 hours ahead and blocks color bookings until it’s done.
Stylist matcher
“Who does curly cuts?”Routes each request to the stylist who specializes in it, with their own price.
Intake & consent
“What do I need before Botox?”Collects intake answers and consent before the visit, so clients don’t fill in forms at the front desk.
Treatment explainer
“Does microneedling hurt?”Answers treatment questions from your own approved content, with before-and-after examples.
Deposits
“Can I lock in Saturday?”Takes a deposit to secure high-value bookings and cut no-shows.
Set picker
“What’s the difference?”Classic, hybrid or volume: clients pick a set from photos with prices and times.
Refill reminders
“Time for your refill?”Nudges each client at the right refill window, with open slots ready to tap.
Aftercare
“Can I get them wet?”Sends your aftercare guide after every appointment and answers follow-up questions.
Quote request
“How much for a forearm piece?”Collects placement, size, color and reference images, then sends the brief to the right artist.
Flash menu
“Is the snake flash still available?”Shows available flash designs with prices. Clients claim one and book on the spot.
Deposits
“Artist said yes!”Takes the deposit after the artist approves, and releases the date if it isn’t paid.
Class schedule
“Any spin classes tomorrow?”Shows this week’s classes and spots left. Clients reserve a spot from the DM.
Free trial
“Can I try a class first?”Books a first class for new people and follows up afterwards with a membership offer.
Memberships
“Which plan is best for me?”Explains your plans and sends a checkout link for the one that fits.
Content unlock
“LINK please”A keyword in a comment, story reply or DM hands over your freebie, course or paid link — after a follow or an email, if you ask for one.
Brand deal triage
“Hi, we’d love to partner”Margo spots collab DMs, asks for budget, deliverables and dates, sends your rate card, and flags the serious ones for you.
Paid 1:1 time
“Do you do 1:1s?”Consults, coaching calls and portfolio reviews, offered and booked without leaving the inbox.
Discovery calls
“Are you taking clients?”Asks your qualifying questions first, then offers only the slots you keep open for new enquiries.
Package picker
“What’s the difference?”Explains what’s in each package and what it costs, then books the kickoff call.
Intake questionnaire
“Where do I start?”Collects goals, history and timing before the first session, so you start warm instead of cold.
Don’t see your industry? Tell us what you need when you join, and we’ll build it with you.
Works with the tools you already use
Margo books into your existing calendar. No need to switch systems.
Instagram · Margo connects through Meta’s official API
- Google Calendar
- Cal.com
- Calendly
- Square AppointmentsSoon
- VagaroSoon
- FreshaSoon
- Dodo PaymentsSoon
- Google ReviewsSoon
The weekly receipt
Know exactly what your Instagram earned.
Other tools brag about “DMs sent.” Margo tells you what actually matters: appointments booked, revenue recovered, and how many came in after hours.
Get early accessmargoSEP 14 – 20
Booked by Margo this week
$1,380
14 appointments · 9 after hours
MTWTFSS
- DMs answered
- 212
- New reviews
- 6 ★
- No-shows
- 0
Example receipt for illustration
Built for
Businesses that live in their DMs.
If people book your time, buy your work or ask “how much?” in your inbox, Margo can run it — from a salon chair to a treatment room, a studio, a van, or the DMs you answer between takes.
Beauty & grooming
- Hair salons
- Barbershops
- Nail studios
- Lash & brow
- Makeup & bridal
- Spa & massage
Health & wellness
- Med spas & aesthetics
- Wellness clinics
- Dental & ortho
Fitness & coaching
- Fitness & yoga studios
- Personal trainers
- Coaches & consultants
Studios & creators
- Tattoo & piercing
- Photo & video
- Creators & influencers
- Tutors & lessons
Services & trades
- Home & trades
- Auto detailing
- Pet grooming & care
- Events & venues
- Real estate
Not on the list? Margo works from your own services, prices and answers, so “something else” is a real choice during setup.
Why Margo
Other tools send DMs. Margo fills your calendar.
MargoTypical DM tools
Built forLocal businesses that take bookingsCreators selling links
SetupDone for you in 60 secondsBuild every flow from scratch
Books appointments
Reminders & no-show recovery
AI trained on your services & pricesGeneric, credit-limited
Google review requests
Connectors for your industryStyle picker, intake forms, quotes…One-size-fits-all
Tracked links, link in bio, follow gatetrue
Reports what mattersBookings & revenueDMs sent & clicks
Contact limitsUnlimited, every planCapped on free & low tiers
Pricing
One booking pays for the month.
Every plan has the whole product. You only pay for how many people Margo talks to. No card to start, cancel anytime.
Free
See Margo answer and book your first clients.
$0/month
- 25 conversations a month
- AI receptionist and booking in the DM
- Link in bio, comment → DM, tracked links
- Your own assistant name and look
Most popular
Pro
For salons, coaches and most creators.
$29$19/month
Launch price
- 1,000 conversations a month
- Up to 3 Instagram accounts
- Everything in Free
- All connectors
- Broadcasts and lead export
- No Margo branding
Growth
For comment campaigns and busy studios.
$79/month
- 5,000 conversations a month
- Up to 5 Instagram accounts
- Everything in Pro
- Priority support
A conversation is one person Margo replies to in a month, however many messages it takes, shared across your accounts. More than 5 Instagram accounts? Talk to us.
The Margo guarantee. If Margo doesn’t book 3 appointments in your first 30 days, your next month is free.
Is Margo safe for my Instagram account?+
Yes. Margo uses Meta’s official Instagram API, the same one approved partners use. We never ask for your password, and Margo automatically paces messages to stay well within Instagram’s limits.
Will clients know they’re talking to an AI?+
Margo is warm and writes in your tone, but she’s upfront if someone asks. When a conversation needs a human, she hands it to you instantly with a push notification.
Which booking tools does Margo work with?+
At launch: Google Calendar, Cal.com and Calendly. Square Appointments, Vagaro and Fresha are next. Tell us what you use when you join the waitlist and we’ll prioritize it.
What does “3 bookings or next month free” mean?+
If Margo doesn’t book at least 3 appointments in your first 30 days on a paid plan, your next month is on us. No forms, no fine print.
What counts as a conversation?+
One person Margo replies to in a calendar month, however many messages it takes. Someone who asks about prices, picks a time and books is one conversation. Your count starts again on the 1st.
What happens if I run out?+
Your clients never notice. Margo keeps answering and booking with her built-in replies, and people she’s already talking to carry on as normal. You get a heads-up at 80% and again at 100%, and you can upgrade any time.
Do I need to change how I take bookings?+
No. Margo books into the calendar you already use. If a client would rather book on your website or by phone, that still works exactly as it does today.
What kind of Instagram account do I need?+
A Business or Creator account, which is free to switch to in the Instagram app. It takes about a minute, and we’ll walk you through it during setup.
Can I edit what Margo says?+
Always. Every answer, price and flow Margo drafts is yours to review and change, and you can take over any conversation at any time.
When can I start?+
We’re onboarding founding studios in small batches. Join the waitlist and we’ll email you when your spot opens. Founding members get Pro at the $19 launch price, kept for as long as they stay subscribed.
Founding studios
Let Margo run the DMs. You run the chair.
Founding studios get early access, Pro at the $19 launch price for as long as they stay, and a free setup call with our team. No card needed to join.