Data deletion
Last updated 20 September 2026
If you messaged a business
You can have Margo delete your messages and details in two ways:
- Through Instagram. Open Instagram → Settings → Website permissions → Apps and websites, then remove Margo. Meta tells us, and we delete your messages and personal details automatically. You'll get a confirmation page with a code.
- By email. Write to privacy@bymargo.co from the email you gave the business, or tell us your Instagram handle and which business you messaged. We delete within 30 days.
We delete your conversation and personal details (name, username, photo, email, phone). The business keeps its own record that an appointment happened, without your personal details, because it needs that for its accounts.
If you run a business on Margo
Go to Settings and close your account, or email privacy@bymargo.co. We delete your business data, connected tokens and your clients' conversations within 30 days. Tell us first if you want an export.
Who to contact
Upbrew Technologies LLP (trading as Margo) · privacy@bymargo.co
What we keep
We keep the minimum required for legal and accounting reasons, such as invoices, and security logs that don't contain message content.