Guides
Running a business out of your DMs
What we learn building Margo: what Instagram actually allows, what converts a question into a booking, and what to leave to a human.
Getting started
Instagram DM automation for salons, without sounding like a robot
What to automate in your salon's Instagram DMs, what to keep human, and how to set it up so clients book instead of drifting away.
12 September 2026 · 7 min read
Automations
How comment → DM works on Instagram (and its real limits)
The mechanics behind "comment PRICE and I'll DM you", what Meta actually allows, and how to use it without annoying people or risking your account.
5 September 2026 · 6 min read
Platform rules
The Instagram 24-hour rule, explained for business owners
Why some replies send and others don't, what the human-agent exception covers, and how to keep reminders arriving when the window has closed.
28 August 2026 · 6 min read
Running the shop
How to cut no-shows without charging everyone a deposit
Why clients miss appointments, which reminders actually work, and how to make rescheduling so easy that people do it instead of vanishing.
20 August 2026 · 5 min read