Instagram DMs for lash and brow studios

Lash clients ask the same two questions forever: what’s the difference between the sets, and when am I due a refill. Both have exact answers, and both arrive at midnight.

The questions that arrive at midnight

• “What’s the difference between classic and volume?”
• “How long does a full set take?”
• “When should I come for a refill?”
• “Can I get them wet?”

Every one of these has an exact answer that lives in your head or on a price list. Margo keeps them in one place and gives them out instantly, in your tone, and then offers a time the client can tap.

What it looks like with your menu

Margo quotes only what is on this list. If a client asks about something that isn’t, she says she’ll check with the team and passes the conversation to you.

What’s different about lash & brow studios

Refills on a schedule

Refills follow a rhythm. Margo can message at the right point in the cycle with times ready to tap, rather than hoping the client remembers.

Aftercare, sent automatically

The same aftercare questions come up after every set. Answer them once and Margo sends it after each appointment.

Set styles with photos

A gallery of your own work, with each photo linked to the set it books, does more than any price list.

What you get on day one

• Answers to price, duration and policy questions, from your own list
• Booking inside the DM, synced with Google Calendar
• Reminders the day before and two hours before, with one-tap rescheduling
• A review request after the visit, pointing happy clients to Google
• Comment → DM on every post, including the ones you publish later
• A handoff to you the moment something needs a person

Setting it up

Connect Instagram, and Margo reads your profile and website to draft your services, prices, hours and FAQ. You correct what’s wrong and approve the rest — usually a few minutes of work rather than an afternoon. Then connect your calendar and try her in the test chat before she answers anyone real.