Instagram DMs for personal trainers and coaches

Coaching enquiries arrive at the worst moments: mid-session, mid-set, or at 11pm when someone has finally decided to start. Most of them ask the same three things — do you have space, what does it cost, and will it work for me. Margo answers all three from what you have written down, then books the people who are a fit.

The questions that arrive at midnight

• “Are you taking on new clients?”
• “How much is 1:1 coaching?”
• “Do you do online or in person?”
• “I’ve never trained before — is that ok?”

Every one of these has an exact answer that lives in your head or on a price list. Margo keeps them in one place and gives them out instantly, in your tone, and then offers a time the client can tap.

What it looks like with your menu

Margo quotes only what is on this list. If a client asks about something that isn’t, she says she’ll check with the team and passes the conversation to you.

What’s different about personal trainers & coaches

Qualify before the calendar

Not every enquiry should get a slot. Margo can ask your two or three questions first — goal, budget, in person or online — and only offer times to people who fit. Everyone else gets a straight answer instead of a ghosting.

Packages, explained the same way every time

The difference between your 8-week and 12-week package is clear to you and nobody else. Write it once and Margo explains it identically in every DM, with the price attached.

Sessions you can’t answer during

You are with a client for most of the day. Margo replies in seconds while you coach, and hands you anything that needs a human — injuries, refunds, awkward scheduling — with a note about why.

Clients who go quiet

If someone asked about a package and never came back, Margo follows up once. If they replied, clicked or booked, she leaves them alone.

What you get on day one

• Answers to price, duration and policy questions, from your own list
• Booking inside the DM, synced with Google Calendar
• Reminders the day before and two hours before, with one-tap rescheduling
• A review request after the visit, pointing happy clients to Google
• Comment → DM on every post, including the ones you publish later
• A handoff to you the moment something needs a person

Setting it up

Connect Instagram, and Margo reads your profile and website to draft your services, prices, hours and FAQ. You correct what’s wrong and approve the rest — usually a few minutes of work rather than an afternoon. Then connect your calendar and try her in the test chat before she answers anyone real.