For your business
Instagram DMs for hair salons
Margo answers colour and cut questions from your own price list, books into your calendar, handles patch tests and reminders, and hands anything unusual to you.
Colour enquiries are the slowest kind of DM to answer well. The honest answer is usually “it depends”, and the client asking at 11pm wants a number. Margo gives them your real starting price, the real duration, and a time they can tap.
The questions that arrive at midnight
- “How much for balayage?”
- “Do you do colour corrections?”
- “How long does a full head of highlights take?”
- “Do I need a patch test?”
Every one of these has an exact answer that lives in your head or on a price list. Margo keeps them in one place and gives them out instantly, in your tone, and then offers a time the client can tap.
What it looks like with your menu
Margo quotes only what is on this list. If a client asks about something that isn’t, she says she’ll check with the team and passes the conversation to you.
What’s different about hair salons
Patch tests before colour
First-time colour clients need a patch test 48 hours ahead. Margo can tell them, book the test, and keep the colour appointment far enough away to be legal.
“Can you do this photo?”
Margo can collect the inspiration photo and the client’s current hair, give your published starting price, and book a consultation rather than guessing at a number.
Stylist-specific pricing
Senior stylists charge more, and clients ask for them by name. Margo can quote the right price per stylist and offer only that person’s free times.
What you get on day one
- Answers to price, duration and policy questions, from your own list
- Booking inside the DM, synced with Google Calendar
- Reminders the day before and two hours before, with one-tap rescheduling
- A review request after the visit, pointing happy clients to Google
- Comment → DM on every post, including the ones you publish later
- A handoff to you the moment something needs a person
Setting it up
Connect Instagram, and Margo reads your profile and website to draft your services, prices, hours and FAQ. You correct what’s wrong and approve the rest — usually a few minutes of work rather than an afternoon. Then connect your calendar and try her in the test chat before she answers anyone real.
Questions people ask
Will it quote the wrong price for colour?+
It can only quote prices from your service list. If a client asks about something that isn’t on it, Margo says she’ll check with the team and passes the conversation to you.
Can it handle patch test rules?+
Yes. Write the rule into your policies and Margo applies it, including booking the patch test before the colour appointment.